Some people run on roads. Some people run on tracks.
Wai Ching runs upwards.
When we met Soh Wai Ching, it didn’t take long to understand why he’s at the top of his field. There’s a certain level of focus and energy he brings not loud, not over the top, just locked in.
That day, what started as a simple shoot quickly turned into a challenge. Our founder, Yi Xian, decided to take it on a 50-floor tower run alongside Wai Ching.
Before the run, Wai Ching walked us through the basics. How to pace, how to control your breathing, how to conserve energy when every step burns. It sounds simple when he explains it, but once you start climbing, everything changes.
And while we were catching our breath halfway through, he was just getting started.
Throughout the session, Wai Ching ran up and down the 50 floors not once, not twice but four times. Each run controlled, consistent, and purposeful. No wasted movement, no drop in intensity.
Still standing strong.
Watching it firsthand, you start to understand that this isn’t just fitness it’s mastery. The kind that only comes from relentless repetition and deep focus on the smallest details.
One thing he emphasised throughout was breathing. In a sport where every second counts and every step pushes your limits, how you breathe can make all the difference. During the shoot, he incorporated our OVER Nasal Strip as part of his routine helping him take in deeper, more efficient breaths as he pushed through each climb.
And when the session slowed down, recovery became just as important.
After putting his body through repeated climbs, Wai Ching used our OVER 360 Recovery Sleeve to manage the soreness that comes with running multiple flights of stairs. With the option of both heat and cold therapy, it helps target muscle fatigue, relieve tension, and support faster recovery so he’s ready to go again the next day.
Because at his level, it’s not just about how hard you can push it’s about how well you recover.
But beyond the performance, what stayed with us most was his dedication.
The willingness to do the same thing over and over again, refining it each time. The discipline to show up, even when it’s tough. The mindset to keep going, even when most people would stop.
Spending time with Soh Wai Ching gave us a real look into what it takes to be the best not just in tower running, but in anything.
It’s not about one big moment.
It’s about the work that leads up to it.
We’re grateful to have had the chance to learn from him, to train alongside him, and to see firsthand how he approaches his craft.
Because when you see that level of dedication up close, one thing becomes clear
The best don’t just go far.
They go higher.
